Marketing! Yes, it’s a dirty word :)

So. Marketing. Butts in seats.

Do you see “marketing” as synonymous with “selling your soul to the devil?” Or, “selling out as an artist?”

Yet, you want people to come see your play, right? Then get the book “Jump Start Your Business Brain.” Ignore the title if the word “business” bothers you.

Because this book is how to be truthful and authentic in marketing.

I’m working on applying the principles to creating for distilleries to use in my distillery tour.

Benefit Statement

A benefit statement is a statement of the emotional benefit the audience will get from the event. I need to know more about the distilleries’ customers to write a really good benefit statement.

But I’ve been reading the Facebook pages of the 2 distilleries that are interested in the tour. I think their customers value quality and appreciating special things.

So here’s an idea for a benefit statement:

“Delight your palate, thrill your mind, support local business.”

The last part refers to a point of pride in this Occupy Wall Street climate.

Call to Action

Another thing we have to do is ask them to do something.

“Join your friends and neighbors at <Name of Distillery> for a fun night of theater and <Distillery>’s award-winning beverages. Sample their <Name of Beverage> and buy a bottle or two to take home. Buy your tickets today!”

And then, of course, include information about how they would actually buy their tickets. As well as the practical stuff of dates, time, cost of tickets, location of the distillery.

How to Use These Marketing Elements

The benefit statement comes first. It’s at the top of flyers, postcards, Facebook event pages.

Then the call to action. And all of the info about how to buy tickets etc.

What Else?

I also need a dramatic difference, and a reason to believe. I’ll work on those next.


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This entry was posted in Getting my play produced -- "Lessons from Moonshine", The Distillery Tour -- "Lessons from Moonshine". Bookmark the permalink.

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