Category Archives: The Distillery Tour — “Lessons from Moonshine”

Getting my play produced, #40: moving on: a winery tour

And Then There Were None Two weeks ago, I sent that contract to the one distillery that was still e-mailing me about the distillery tour. After a week, when I hadn’t heard back from them, I sent them a follow-up … Continue reading

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Getting my play produced, #39: drawing up an agreement

Do Contracts Make You Nervous? I’ve been drawing up an agreement (contract) for the production at the distillery. I’m actually a mediator, as well as playwright, so I have a lot of experience writing durable agreements. But boy, did I … Continue reading

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Getting my play produced, #38: …and then there was one

I didn’t hear from two of the three distilleries that I’d been talking to. So that leaves one. I’m glad the one distillery is interested, but I wish there had been more. Still, I could try a tour with wineries … Continue reading

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Getting my play produced, #37: giving distilleries a deadline

Letting People Know about Deadlines I posted last week that I had e-mailed all of the distilleries asking about their customers, to help me put the publicity campaign together. One of the distilleries replied with some info. The other two … Continue reading

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Getting my play produced, #36: marketing materials, part 2

Marketing Materials for the Distillery Tour, Part 2 I haven’t been able to talk to the distilleries yet about info I need to know before I can really put together a good marketing plan. I need to know about their … Continue reading

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Getting my play produced, #35: marketing materials (is “marketing” a dirty word?)

Marketing Materials for the Distillery Tour I used to think that “marketing” was a dirty word. Do you think it’s a dirty word? The way I see marketing, it’s a way of telling people why they want to come see … Continue reading

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Getting my play produced, #34: helping the distilleries get people to come

There Are so Many Ways to Get in Touch with People These Days … and we have to use the most effective ones, and not make our lives more difficult than they are. Here are some things I can do … Continue reading

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Getting my play produced #33: calling the distilleries, part 3

I found two more distilleries to contact, did I mention that? Anyhow, I sent them letters, and followed up with e-mail. One e-mailed back to say they wanted to talk after the holidays. Another I left voicemail for. The two … Continue reading

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Marketing! Yes, it’s a dirty word :)

So. Marketing. Butts in seats. Do you see “marketing” as synonymous with “selling your soul to the devil?” Or, “selling out as an artist?” Yet, you want people to come see your play, right? Then get the book “Jump Start … Continue reading

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Getting my play produced #32: calling the distilleries, part 2

I’ve finished my follow-up calls to the distilleries. Except, of course, to the one that Glen Mac Donald told me about. I just put the letter to them in the mail. Most of the distilleries said that their facility is … Continue reading

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